subj: motivation is a dirty joke (+ new marketing method for you š¤) | open source email #1 |
[Note: Iām open sourcing my marketing emails to my personal email list ā feel free to emulate if you enjoy the structure if you found it persuasive]
link: https://app.increase.academy/copy?source=email1
Sean here,
Itās been awhile! Hope youāve been kickin brass and making gains. If youāre not 100% sure who I am, thatās understandable, Iāve been semi-retired for the last year or soā¦ We probably got connected through Tai Lopez, Sam Ovens, Anthony Morrison or Adrian Morrisonā¦ All awesome folks who Iām happy to say are clients of mine ~ and who Iāve contributed content to over the last few years. Iām a writer for Increase Academy (link) and publisher of āThe 7 Figure Marketing Guideāā¦ basically, my goal is to help mildly successful entrepreneurs become wildly successful entrepreneurs.
But enough about meā¦
Letās talk about juice.
More specifically the juicy motivational titillation that seems to have turned everyone on social media into a āpositive vibesā addict. I canāt be the only one whoās getting a bit exhausted by the sepia-toned self-lovinā selfie + āmotivational quoteā posted by mr. and mrs. McPositiveā¦
WE GET IT ā YOUāRE A FIGHTER, A LOVER, A HUSTLERā¦
but what are they actually accomplishingā¦ā¦ā¦..
āJudge people not by the filters on their motivational quotes, but by the quality of their character.ā ā Probably a quote thatās gonna get me in trouble.
Ok, Iām as guilty as anyone (link: https://www.instagram.com/p/BnKquekFczZ/?hl=en&taken-by=seanvosler), and thereās nothing wrong with a catchy one-liner that puts things into perspective.
But againā¦ what are they really accomplishing in their lives?
Well chances are, besides the random free spirits youāre following from high-school or college, you probably are following a few āinfluencersā or business leaders who post this stuff. Many of whom are actually accomplishing amazing things! But the average person, god love um, often posts this stuff to make themselves feel better about the poor decisions, and negative mindsets they make and experience.
Iām not trying crap on everyone in this post for posting motivational stuff, Iām just wondering if youād ratherā¦
Talk the talk about doing great things.
orā¦
Walk the walk and see real RESULTS from your hard work?
/// Are you willing to do what needs to be done, to get what you want? ///
I can see your head nodding up and down with a bit of a soft, determined, nostril exhale (at least thatās how I generally respond to questions like that).
SOā¦ what does it really take to hit the goalpost? (wait, do you hit the goal post, or get past the goal post? I just realized they call it a āgoalpostāā¦ thatās almost too good of an analogyā¦ Ctrl-Zā¦.)
Hereās the boring answer that no amount of instagram filters is gonna be able to make look bootyliciousā¦
āthe ability to write ads and letters that sell is by far the most wonderful money-making skill you could ever acquire. If you master this skill, you should never again have to worry about money.ā
Gary Halbert
Top Copywriter & All Around Crazy Successful Businessman (before it was cool)
You hear that kids? āThe ability to writeā¦ā isā¦ BY FAR (he says) ā the most wonderful $ making skillā¦
Then why isnāt your English teacher rollin up to school in a Rolls Royce and posting pictures of his/her new āleft piece goin viralā?
WELLā¦ As you may have guessedā¦ itās āads and (sales/email) lettersā where the magic happens. (Or I suppose pinning the next Harry Potter or 50 Shades of LAME might count, but Iām more of a fan of predictability ā not tapping into the national zeitgeist).
I warned you, itās not sxyā¦ but it is predictable, and it does work.
Personally itās what made the difference in my business between 6 figures a year and six figures per monthā¦ Yup. At the end of the day the words that are comminā outta my mouth (to borrow from Eddie Murphyās more philosophical work)are what bring home the bacon.
IF you can get someone to take action, more specifically, take out their wallet and type in that whatever digit number on their CC into your website you. win.
// Disclaimer: Not winning just bc you made the saleā¦ if you sell stupid / crap products that donāt deliver on your promise youāre just a good liar and not a great sales person. Donāt be THAT guy or girl.//
How do I do it, you ask? How did I generate about 40 mil plus in sales for myself and clients over the last few years? (the humble brag is reaaaaal)
It came down to mastering, somewhat accidentally, that skill of COPYWRITING.
FULL DISCLOSUREā¦ Iām not a copywriter! By mygoodnessssss does it seem to be the skill that 90% of the top business owners and entrepreneurs have a strong grasp of. Honestly Iāve been able to outsource almost everything else in my business EXCEPT quality copy writing. Iād love to honestly, but another reality: ITāS STUPID EXPENSIVE to hire the best of the best copywriters.
So yaā¦ I had to learn it myself! And thatās what I didā¦ Beyond just reading a bunch of books on the subject, I spent TONS of time dissecting copy that I thought was awesome. Like a 9th grade science class breakin down a frogs endocrine system (no idea what that is); I took the time to answer the question āWHAT MAKES THIS COPY REALLY WORKā
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- more specifically, how can I use this in my own client work and on my projects to increase sales!
Over years of doing this I decided to start catalogging my findingsā¦ After all, I was writing upwards of 3 marketing emails a day, several webinars per month, and follow up funnels with dozens of emails and social media postsā¦
Yup, lots of writing.
Oh, did I mention Iām not actually a copywriter?
Thatās the really cool part. Iām actually a freakinā funnel builder by trade(I donāt tell my clients that shhh)ā¦
At the end of the day my ājobā really boils down to thisā¦
Connect people emotionally, logically, and authentically with the deeper message behind the product or service Iām selling.
And Iāll be honest. Iām getting good at it.
So whatās the next step? What do I do with all these ācopy methodsā Iāve put together over the last few years?
Weāll share them with the world like any good person who wants to sell out would do!
Wait.. what was that last part? Something something selling out?
Iām not gonna lie and try and convince you Iām looking to create a new age of beautiful, happy, ātrue to themselvesā entrepreneursā¦ I tried that whole āknow your whyā thing, and I get it ā but I find real transparency (*even if itās not as cushy*) is a lot more powerful.
IāM GONNA SELL THIS STUFFā¦
Thatās right, Iām gonna package it together in a nice little bow and fire it off to the world.
But hereās the kickerā¦ the REAL secret to successfully selling anythingā¦
IT HAS TO BE GOOD TO SELL LONG TERM!
DUH you might say, but how many info products or books or software have a super juicy sales page, yet when you get it youāre like: COMON DUDE ITāS TERRIBLE!.. Lotās of stuff I bet. This leads to refunds, unhappy customers, and worst of all ā lost trust.
So what do you do to fix that? Make stuff, sell stuff, thatās actually good. I know that, you know that, and itās honestly why Iāve invested so much time into putting thisā¦ well, bookā¦ together.
You know what else generates trust besides a great product? Giving a delightful taste before you buy. Thatās why the grocery store has those ābrand ambassadorsā chucking Guaac flavored Tintorettoās chips at you from every which wayā¦ (speaking of which brb need chips & guaacā¦)
So hereās your taste tester, your teaser pleaser, your .. well.. preview.. of my new book āThe 7 Figure Copy Guideā, itās the first of 6 different copywriting methods Iām breaking down in detail ā itās called āThe Imitation Gameā (love that movie) and you can use it in your own marketing to craft SUPER attractive marketing copyā¦
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Click here my dears and unlock the first chapter (after a bit of an introduction), and also get a preview of the other methods in my new book.
Enjoy!
Sean Vosler ā Increase Academy
āHelping Mildly Successful Entrepreneurs Become Wildly Successful Entrepreneursā